Today's Top Stories
Monday, April 04, 2011
Pretty Green - There's an App for That....
LIVERPOOL-BASED smart phone application developer Apposing has launched its app for the clothing label owed by former Oasis star Liam Gallagher.
LDP Creative reported last year how the firm had signed the deal with Gallagher’s Pretty Green label to develop the app.
The now Beady Eye star began working with the Apposing team to as a key way of marketing the rapidly-growing business.
The app allows customers to view all the latest collections, buy products online, view nearest stockists and get directions using the GPS system.
Users also have the chance to read all the latest Pretty Green news, watch exclusive videos and play a Pretty Green game with the chance to win a discount code for use in the store.
Dave Brown, creative director of Apposing, told LDP Creative: “We are all huge Oasis and Beady Eye fans here at Apposing, so we jumped at the chance to work with Liam Gallagher and his team to design this app solution.
“Pretty Green has a very definite image and brand that the design concept was built around.
“Our challenge was to use the brand effectively, marrying this with the functional requirements of the app and for those to work together to the best outcome.
“What began as a fairly basic app has developed during the build phase and there are plans to take this to the next stage in the future.” Liam Gallagher’s new range offers two styles of clothing through its Green and Black labels.
The Green label is a casual range including everyday signature pieces.
The Black label offers classic British tailoring.
Pretty Green were recently crowned Menswear Brand of the Year at the Draper’s Awards.
It beat off competition by the likes of Tommy Hilfiger, Polo Ralph Lauren, Boss Orange and Paul Smith.
Mr Brown added: “We look forward to taking this supersonic app to the next level, with loads of exciting ideas already under discussion for the next phase.”
LDP Creative reported in January that Apposing had won a contract with the BBC’s audiobook store AudioGo.co.uk
The firm will develop iPhone and Android apps for the site, which was formerly known as BBC Audiobooks.
The app will allow users to search the back catalogue of 10,000 titles, listen to previews and buy products.
Apposing grew rapidly in 2010, also securing deals with Chester Zoo and the Liverpool Echo Arena.
At the time of the BBC deal, Mr Brown said: “The BBC contract win has meant that we have kick-started 2011 with guns blazing.
“We see 2011 as a really exciting year for us, and we are already in talks with a number of national and international brands who are keen to work with us on some really interesting projects.”
via L4e/ liverpooldailypost.co.uk
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Pretty Green - mens clothing from Liam Gallagher
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