Live4ever Media LLC (NYC / Leeds) are purveyors of new music, daily news, exclusive features and photo galleries on the world’s best Indie bands.
Live4ever also produces and promotes high quality live music events, and is enjoying a growing industry-wide reputation for both discovering and showcasing new bands.
Among the network of websites published are the acclaimed Live4ever and The Oasis Newsroom, the web’s most popular site reporting on the brothers Gallagher.
Live4ever was founded by 3-time Emmy Award winning cameraman and concert photographer, Paul Bachmann. Senior editor Dave Smith is based in Leeds, England and heads up Live4ever’s UK content, as well as overseeing all writing assignments for the site.
“I love Live4ever – It’s a great site and always bang on the button!”
Bartle Bogle Hegarty won top honors at the 2009 International Andy Awards tonight, receiving the Grandy, which comes with a $50,000 cash prize, for the integrated campaign "Dig out your soul in the streets" for Oasis.
Promoting the band's seventh studio album, Dig Out Your Soul, from Warner Bros., the campaign introduced the new music on the streets of New York City, where band members taught street musicians to play their songs for two weeks leading up to the release last fall. In addition to the guerilla effort, the launch included a digital push that distributed a documentary about the New York event through MySpace.
"It's become very clear that new thinking in new media has replaced traditional 'advertising' executions," said Mark Waites, creative director, founding partner of Mother in London and chairman of this year's jury. "Clients and their agencies are becoming adept at embracing unusual approaches, concepts and [media] to transport their creative vision into work that makes viewers take notice and respond."
Droga5, New York, was the only multiple U.S. gold winner, taking home two gold statues for the Sara Silverman-starring viral video for the Jewish Council for Education and Research called "The Great Schlep." The other U.S. gold winners were Goodby, Silverstein & Partners, San Francisco, for the Comcast spot "Rabbit," Crispin Porter + Boguksy, Miami, for the Burger King "Whopper sacrifice" digital campaign and Wieden + Kennedy, Portland, Ore., for the Coca-Cola commercial "It's Mine."
Droga5 also took home two additional prizes, the Richard T. O' Reilly Award, which honors public service announcements, and the Innovation Award, which celebrates forward-thinking work, both for the "Million Project." Created for the New York Department of Education, the campaign inspired students by engaging their interest in cell phone technology and interactivity. It included collateral, a Web site and PR.
The Miami Ad School Europe won the Glenn C. Smith Scholarship in the student competition.